Incremental improvements are one of the smartest methods of maintaining market share within a volatile industry.
The one thing that is always worth continuous improvement is the delivery of customer service. Being able to attract and therefore retain customers with exceptional customer experience is a powerful competitive advantage. (more…)
In today’s challenging automotive retail market one of the most efficient methods of maintaining margins is to become agile, proactive and responsive to industry movements and by ccontinuously implementing incremental changes. (more…)
Used car stock acquisition is the number one challenge for two in five dealers according to the latest Manheim Insight Survey. Achieving ‘credible margins’, Brexit and demonization of diesel followed right behind. However, to our surprise, reducing the number of days to sell has not made the spotlight of growing concerns. (more…)
Hybrid vehicles take 46 days to shift off forecourts compared to 35 a year ago, according to June’s Market Overview. Philip Northard, Head of External Communications at Cox Automotive said: “Dealers continue to better manage their diesel stock following negative headlines over emissions”. (more…)
The level of employee turnover in car dealerships is on the rise. The highest number of job hoppers comes from the sales department; causing the biggest disruption in day to day operation. (more…)
Milton Keynes based car superstore, Saxon Bridge Automotive, launches customer led thinking to enhance the car buying experience and support it’s forecourt sales process this May.
Unlike customer surveys, which businesses create to collect data, customer feedback forms give product and service users the freedom to voluntarily leave their comments and opinions. In theory, customer feedback forms should be as easy to access and complete, as posting a tweet, the reality however, is somewhat different. (more…)
Discovered before its time, the Quick Response (QR) code suffered a downfall from which it recovered better, stronger and more powerful making it one of the greatest efficiency leading inventions used by marketers across multiple industries.
Earlier this week at Catapult, Transport Cafe, Buzz2Get announced they were looking for partners and collaborators to help provide easier channels for passenger feedback within…
Two technology companies are working together to make life easier for customers when they are looking to buy a new car from a showroom or…