The AM-Live 2017 was a great event and a “ must attend again” one this year at the NEC in Birmingham on the 8th of November. We would recommend anybody interested in the latest technologies; digital offerings; customer experience and how the changing landscape of car ownership will affect automotive retail to attend and just get a feel for what is going on.  (more…)

Are customers still seeing value in the traditional handshake and meet-and-greet as they enter a showroom, when the first thing they really want to come in contact with is the dealer’s Wi-Fi code. (more…)

Is there going to be a market for brick-and-mortar showrooms when online retailing takes over? Digital revolution is undeniable and car dealers embrace the change receptively. However, C-level executives suggest that traditional showrooms are rather in for a drastic rebranding exercise than pure extinction. (more…)

Incremental improvements are one of the smartest methods of maintaining market share within a volatile industry.

The one thing that is always worth continuous improvement is the delivery of customer service. Being able to attract and therefore retain customers with exceptional customer experience is a powerful competitive advantage.  (more…)

Used car stock acquisition is the number one challenge for two in five dealers according to the latest Manheim Insight Survey. Achieving ‘credible margins’, Brexit and demonization of diesel followed right behind. However, to our surprise, reducing the number of days to sell has not made the spotlight of growing concerns.  (more…)

Hybrid vehicles take 46 days to shift off forecourts compared to 35 a year ago, according to June’s Market Overview. Philip Northard, Head of External Communications at Cox Automotive said: “Dealers continue to better manage their diesel stock following negative headlines over emissions”. (more…)

The level of employee turnover in car dealerships is on the rise. The highest number of job hoppers comes from the sales department; causing the biggest disruption in day to day operation.  (more…)

Discovered before its time, the Quick Response (QR) code suffered a downfall from which it recovered better, stronger and more powerful making it one of the greatest efficiency leading inventions used by marketers across multiple industries.

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Two technology companies are working together to make life easier for customers when they are looking to buy a new…